Marketplace traffic and conversion insights in AppInsights

^{Moderate Upgrade}

Features in Sandbox

This feature is currently being released to sandbox marketplaces. Expected production announcement: release 758 on November 11, 2026. Dates may change based on validation results.

Marketplace Managers can now track how buyers find the marketplace, where they drop off during purchase, and how returning customers and referrers drive sales, directly in AppInsights. This release reorganizes Marketplace Insights into clearer tabs and adds session-based traffic and conversion widgets, and returning-customer and referrer attribution widgets.

Previously, Marketplace Managers relied mainly on external analytics packs for traffic, conversion, and attribution trends. With this update, those insights appear in AppInsights alongside existing sales, revenue, and customer metrics.

Marketplace Insights is organized into five tabs:

• Overview — Daily marketplace pulse
• Growth (new) — How buyers arrive and convert, including returning customers and referrer-driven sales
• Sales — What sold and what remains in quotes
• Revenue — Billed and collected amounts
• Customers — Who is on the marketplace

Existing Marketplace Insights (Marketplace > AppInsights > Marketplace Insights) content moves into these tabs. Orders and commissions information continues to appear as widgets on Sales and Revenue where available for the marketplace.

New widgets

The following traffic and conversion widgets are added to the Growth tab:

• Sessions over time
• Conversion rate over time
• Sessions by landing page
• Sessions by referrer
• Sessions by device type
• Viewed cart
• Reached checkout
• Sessions converted
• Conversion funnel

Returning-customer and referrer attribution widgets on Growth / Overview include:

Widget	What it shows
New versus returning customers	First-time vs returning customers based on purchases
Total sales by referrer	Sales attributed to referrer / traffic source
Total sales by social referrer	Social slice of referrer-attributed sales
Performance by referring channel	Sessions, orders, and sales in one view

Prerequisites

None.

Feature enablement

This feature is enabled by default. Users must have the Marketplace Manager role to use this feature.

Setting enablement

No setting enablement is required.

Documentation

Documentation will be updated with the release. See Use AppInsights.